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Any reason can be good to get away a few days and learn a little about the world. And it has been so these days I‘ve spent in Munich. The reason that brought me here, I’m writing from the hotel hours before returning home, was a conference, Women Buy 80%, organized within the framework of MUNCHEN CREATIVE BUSINESS WEEK and aimed to analyze how the role of women affects different areas of the economy .
Research on how Europe will evolve demographically and what effect will this trend have in consumption (by Linda Scott of the University of Oxford), the #Pinktax, presented by Gemma Cernuda, or the marketing strategy Harley US Davidson hand Claudia B. Garber, Director of Strategy Segmentation Harley-Davidson Motor Company, were among the topics of the conference.